IoT, Part Uno 1/2

By: Behnam Ataee, CTO?

We have spent the last several months arranging a marriage. Well, not quite a real one, but nonetheless an arranged marriage. IoT meet ARTdynamix?, now get married and help our clients add value.

For those of you who don’t know ARTdynamix?, ARdy (as I would like to call ARTdynamix? ) is a Content and Data Management System we built for Arts organizations and makers to help them manage events, shows, press, marketing, marketing automation, and a whole long list of other stuff — This really is not an Ad for ARdy, an ad would take up a lot more space :).

One of the beauties of our system is that it has a module that is basically an app building and management tool.? Here, enters the IoT and augmented reality. (Internet of Things)

Augmented reality allows for our Clients’ end users to have a self-guided tour of their facilities, to get specialty content developed just for pre-show or post-show audiences fresh off the presses. In case of some special locations, we can even help the audience find their car, or the performance area, or the shop, etc.

So, what is the big deal you say?? The big deal is that we are at a stage that with minimal investment and a cooperative software framework (ARdy),? we have achieved results that a decade ago were in the realm of pulp sci-fi, and can have the customer manage the whole thing on their own. In short, IoT for the Arts is definitely here, and from what we are seeing from our perspective, it will only get more entrenched in people’s lives.

Digression alert: this was a side thought as I am preparing the data layering materials for another day ( I didn’t forget my promise to explain more!)

The Internet Of Things


By: Behnam Ataee, CTO of Dream Warrior Group

I always love how everything is named. The Internet of Things (IoT) is a pretty good name for what we are doing to ourselves in the 21st century.? It is both exciting and frightening at the same time. Internet of things refers to having the majority of objects surrounding us connected to the Internet and subsequently to other devices and the cyber environment required for controlling this miasma. Objects can be everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.

The IoT is quite significant because it maps objects digitally and provides means of interaction and control with that object. It is exciting because the object is connected to surrounding objects and myriad of data and functions on the web. At the same time, it is truly frightening, because the object is not just yours any longer. Any 5th grader with a good root kit owns your fridge, the warming pad in the back of your ?connected? jacket, the ads on your glasses, washing machine ?

So, you may be wondering why are we are diving head first down the rabbit hole?? Well, there are a lot of benefits to IoT which can?t be ignored:

???? Most devices become human aware:

Lights and thermostats will operate autonomously to save on energy cost They will be turned off automatically when everyone will leave the place.

There will be smart cars that will give drivers a better sense of real-time traffic conditions making your business trip more efficient.

???? Devices will become space aware:

Machine monitoring sensors in your factory will diagnose and predict pending maintenance issues, short-term part stock-outs and even prioritize maintenance crew schedules for repair equipment.

Searching for your keys doesn?t have to be as difficult as it is every morni Because your keys can now become “smart-keys” using a tag, you can easily locate them.

???? Cross device awareness will make your life easier:

How many times have you met someone at a party and you knew their face but could not place their name? Well your glasses may be able to save you from looking stupid. You could even meet someone for the first time and know more about their interests and hobbies with the IoT, and then you could find out more about them in one glance than you would have in months of conversations.

My personal favorite: Alarm clock wakes up you at 6 am but notices you are not moving and so it notifies your coffee maker to start brewing coffee 5 minutes later than usual and twice as strong.

Experts say ?By 2020, there will be tens of billions of data-spouting devices connected to the Internet. I think that is a bit of a hyperbole.? But with Intel having entered the augmented reality realm, I must say that I think we are well on the way of becoming engrossed in the IoT by 2020.

We already know privacy is dead; with the IoT, your private information will be out there for display.? I just dread how many times my glasses will show me the nearest Ice Cream shop, or god forbid constantly reminding me that I have not exercised since Moses left the desert.

This turn of events is inevitable and we better get ready for the ride.? By the way, if you still have any illusions about privacy, I refer you to a relatively older book (from the mid 2000s) called ?Nowhere to Hide?. ?Even back then our privacy was dead as a doornail.? So, I suggest instead of moaning about it, finding ways to layer your information.? Look at this space for all the concepts on information layering in the near future.

Data Scraping Gone Awry

So we know that everyone does it….sometimes for OK reasons…sometimes for spam purposes.

This reminds me of an article I wrote a few years back regarding the importance of human involvement in data — that no matter how technically apt and automated we are — a human?eye is needed and should be in the data strategy.

I received via email today a very amusing example of just this point. ?The promotional and general contact email we use is ?Simple to remember…maybe even catchy. ?But I received a spam message today selling Online Consulting addressed this way: ?Dr. Eambig. ?As I was clearing my junk folder, it caught my attention as familiar. ?A valiant attempt…but clearly no human intervention.


I’m an MBA…not a PhD but I appreciate the thought….LaMae

The Mother For Mothers

Mothers and fathers of the world, being a parent is not easy (as if you needed anybody else to remind you). Suddenly, the welfare and behavior of another human being is placed upon your shoulders and your daily life activities have seemingly just been completely shook up. Fear not, however, as Mother is soon releasing a new gadget to help make your life a bit easier when it comes to you and your children.

The Mother, is a new system which will help monitor the daily activities of you and your family. From the amount of exercise you partake in each day, to the amount of TV time your children has, and even the amount of sleep each member of your family gets. Mother has a variety of other tasks you can assign the system to, such as: if a certain door has been opened throughout the night, if a video game console has been turned on, or even if you just need a friendly reminder to give or take medicine at a certain time throughout the day. Mother?s sensors adapt to whichever task you assign the device to.

The Mother plugs into your Internet router, via Ethernet connection, and turns itself into a transmitter through its two small eyes and small mouth. The Mother device also comes with four additional sensors, called Cookies, which you insert batteries into and assign separate tasks for each which they adapt to. The Mother has a website it transmits the information to (with your own dedicated login), as well as it?s own smartphone application called Pocket Mother, and holds up to 10 days worth of data. You can choose to receive your notifications for each assigned task through push notifications, text messages, or emails.


While this sort of device could seem a bit creepy to some, we can see why it could prove to be quite useful to some parents who just need an extra set of eyes around the house. No, really, The Mother even comes with it?s own name and eye color (don?t worry, both of these can be changed to your own preference). However, another ?mother? around the house will come at a cost of $300 and $150 for each additional sensor, other than the four The Mother initially comes with.